The TFWA World Exhibition and Conference is the duty free and travel retail industry’s biggest event of the year. The show is a global gathering of more than 12,000 travel retail industry professionals. This event has become increasingly important to us in recent years, as we have carved out a niche in the travel retail design industry to firmly establish ourselves as leading retail designers for the travel industry. The TFWA show provides excellent opportunities to reconnect with existing clients as well as meeting new faces – whilst networking with other likeminded industry professionals and sharing ideas and insights.
THE TFWA event showcases innovative travel retail ideas from more than 3,000 premium brands. It also includes a conference featuring world-class speakers sharing their experiences and offering their own views on the state of the industry. This provides us with many valuable insights into where the travel retail industry is headed – particularly in the wake of Brexit and other global factors. It provides us with inspiration and shows us where we should be focusing our attention next, based on a well-informed understanding of the emerging and topical issues for both customers and retailers.
At this year’s event we had some great meetings with both new and existing clients from the global travel retail industry. We were delighted to discover that our most recent project – an international Duty Free Store design has produced an increase of 20% more than the client’s target sales. A very happy client and a very happy design agency! If you are interested to find out how Barber can help you grow your travel retail business please get in touch and we will be happy to show you more examples of our work.